Social Media and building relationships with remodeling clients

OK, people ask me this a lot so I’m throwing this one out for free: it seems to me that if you want to be fruitful in social media, you have to do it yourself. People connect with people. Back in the day, when I paid some folks who were much smarter than me to do my social media for me, it didn’t work half as well. That is no slight to them, its a dig on ME. My theory is because social media is about relationships and you just CAN’T hire someone to build relationships for you.
I may be wrong, but at the end of the day its my opinion that you’ve got to get your head out of the idea that Facebook or any other social media is different than any other method of meeting people and developing friendships: people are people.
If someone asked me for the best book to be successful in social media I would tell them that in my opinion it is Dale Carnegie’s “How to Win Friends and Influence People”: it was published in1936 (those that don’t “get it” don’t get that they don’t get it). 
I don’t think anything can replace face to face time. To earn trust and confidence we must be effective with people, not efficient. But efficiency has its place in keeping touch, I think, and social media seems to be more efficient than the phone… Which was more efficient than the telegraph… Which was more efficient than handwritten letters…but isn’t it wonderful to receive an inefficient hand written letter these days? 🙂
People don’t care how much you know until they know how much you care. Negative repels, positive attracts. Want respect? Show it to others first. Want more friends? Go be a friend to more people first.

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